B2B Sales Force Turnaround Case Studies
Two divisions selling print and digital media products. The first division was the lowest performing division in the country. The second division had not met its business plan objective in more than three years.
This early-stage online ad network had sales less than 50% to plan. Sage Warfield was able to double sales each month for the first three months which resulted in the company securing a B-round of VC funding.
This eight person outside sales team of print advertising products was collectively performing at just over 80% to objective. During the first two-week reporting period, sales increased to 145% to objective.
The sales of this publicly traded company's ad-serving software were at 20% to objective. After three months together, sales increased to more than 150% to objective.
This 100 year-old Fortune 1000 company threw its hat into the digital media business. After going through three different management teams in three years, it called Sage Warfield. So how did we do?
Print & Digital Media - Multi-Division
Online Advertising Network
Print Advertising - Sales Team
SAAS - B2B Technology Software
Digital Media - SEM & Websites
E-Commerce Startup - B2B Services
We launched the B2B sales division of this privately-held startup. Within twelve months, the company was the third largest in its vertical, and larger than its next five competitors combined.